Sep 26th 2007 Can the Apple iPod Touch Recreate iPod Nano’s Magic?
Apple has done it again! While the world’s news headlines were over with the iPhone and its spectacular success, Apple Inc. has once again hit the headlines by launching a new range of iPods called iPod Touch. While many analysts had seen this coming, it wasn’t expected so soon after the launch of iPhone, as iPod touch is everything iPhone is, minus the phone. While the show stealer was Apple’s decision to slash prices for iPhone 8GB by $200, and discontinuing iPhone 4GB, thus angering many early iPhone buyers, the other most important announcement from the press conference on 5th September is the launch of iPod Touch.
When iPod Nano was first unveiled almost two years back, it had provoked mixed reactions. But the initial sales proved strong, and it surpassed the million units mark in less than 17-days. The iPod Nano was launched to replace iPod Mini which had a monochrome display to show the tracks, and was built using a hard disk drive. The Nano scored over this as it had a color screen, and a flash drive. This, and the fact that iPod Mini was discontinued were critical in driving sales for the Nano.
But things are different with the launch of iPod Touch. Touch doesn’t replace Nano, or any other line of iPod. On the contrary, along with the launching of Touch, Apple has also upgraded its Nano series that now includes smaller, sleek designs, anodized aluminum and polished stainless steel enclosures and video playback! This in no way implies that Touch is not good; in fact, it retains everything from the iPhone, including Wi-Fi. But if we look at the whole range from a more practical point of view, it wouldn’t make much sense to go in for Touch. Nano is small enough to be used while jogging, and other physical activities. And while 8GB Nano comes at $199, a similar Touch retails at $299. That’s 100 dollars more for touch screen and Wi-Fi capability!
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